How to Run Facebook Ads

 There are a lot of things to tick off when setting up Facebook paid ads.

Are you targeting the right users? Are your image sizes proportional? With more than 2.6 billion people using Facebook every month and nearly 1.7 billion daily users, Facebook offers marketers a unique opportunity to enhance their organic efforts. The problem is, that this requires an investment of time and money, and there isn't much room for regulation.


To help you, we've put together a checklist to help you sort out all the campaign details.  This will help ensure you reach the right audience with the right ad at the right time. 


Facebook Ads Checklist


Facebook offers a variety of paid ad options and placements, but all of them may include the following three elements:

  • Campaigns. The campaign owns all your assets.
  • Ad groups. If you're targeting different audiences with different characteristics, you'll need to set up separate ads for each. 
  • Ads. Your actual ad exists in your ad set. Each ad set can hold a wide variety of ads that vary in color, copy, imagery, and more.

Armed with these terms, let's start creating an ad.


How to Run a Facebook Ad

  1. Create an account with Facebook Ads Manager
  2. Start creating an ad through Facebook Ads Manager
  3. Choose a target
  4. Choose your audience
  5. Set your budget
  6. Create your ad
  7. Monitor ad performance metrics
  8. Report on Facebook ad performance


Related reading: 

How to Make Effective Facebook Ads

Facebook Automated Ads

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