5 Ways to Use Socila Meida to Grow Your Small Business

Still don't believe in the power of social media? Wondering how this could benefit your small business?

You have over 2 billion users worldwide and your customers already exist. Then social media has become a vital part of your brand's marketing strategy. Especially when you are doing dropshipping. While you should be using social media, knowing where to start is easier said than done.

5 Ways to Use Social Media

Below we take a look at 5 ways to use social media to expand and grow your business one by one.

1. Improve Search Engine Ranking

There's a lot of debate on this topic, but the bottom line is... social media can (and will) improve your search engine rankings. How? When social media share rates increase, so does the domain authority of your website. This will improve the search engine ranking of the page.

But more than that. Many consumers visit your social media profiles before entering your website to better understand your brand before making a purchase. More visits to your social media profiles will improve your social media page rankings and improve your chances of appearing on top-ranking pages.

2.  Establish Topical Authority Brand

Social media platforms can help you build your small business into a topical authority. It means that your brand becomes a trusted source of information in your niche. But how can social media help you build topical authority?

You need to regularly publish content relevant to your niche. Then search engines will start to recognize you as an authority in the field. This helps your brand become an authority on any topic.

If your page is highly authoritative, it will also generate high-quality traffic to your website. If you're looking for content sources for your writing, you can use tools to find a reliable source just like DSers blog which always shares high-quality content with popular topics. The higher the number always means the more reliable the page.

3. Create Brand Recognition

Raising awareness is the number one goal for any small business. This is typical because we know people prefer to buy from brands they know. Here is where social media could come in.

Compared to traditional media, social media can get your brand in front of your target audience faster and easier. Plus, it makes your target audience think of your company, even if they don't.

Be sure to invest time in creating and posting relevant content, cover images, and profile photos on social platforms. Place your logo strategically so it leaves a lasting impact on the minds of potential clients.

4. Build Trust 

Social media is more than a platform to promote and sell your small business services or products. This gives you the opportunity to build trust with your customers and develop loyal customers. In a survey conducted by Social Media Examiner, nearly 79% of marketers believed that social media was an effective way to develop loyal fans.

Now that we know what social media can be used to develop a loyal fan base, let's see how to do it.

Everything you post on social media should be authentic, unique, relatable, and appealing to your audience. One way to ensure your content has these qualities is to partner with influencers promoting your product or service.

5. Monitor Competitors

Social media is a good way to keep an eye on your competitors which allows you to monitor and draw inspiration from their performance. You can get inspiration by checking what type of content they create and post, and how they communicate with their followers.

Learn their strategies, but make sure you don't just copy and follow them. What's best for them isn't always what's best for you. Instead, adjust their thoughts and make them your own. Competitive analysis on social media is about learning from your competitors' successes and mistakes. Self-analysis is also useful and important to see where you stand compared to your competitors.

Conclusion

If you are stuck in growing your small business with social media, our post can provide value for you. Read it carefully and follow the ways to use social media. 

Related Resources: Social Media Campaign

E-commerce Resources: DSers/visit here


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