What Is Marketing: A Comprehensive Guide 2022

We all know that marketing is a great way to start and run a business successfully. Especially when you are dropshipping, the right marketing can make your business take off. But sometimes we are confused about what marketing is and what marketing strategies we can use. Don't worry, I will offer the explanations here.

What Is Marketing

Marketing is the process of attracting potential clients or customers to buy your products and services. The key point we should notice in the short definition is "process." The marketing process always involves researching, promoting, selling, and distributing the products or services.

Marketing Strategies You Can Use

The marketing we mention doesn't just refer to one single strategy, but a combination of many different techniques and tactics. The following examples are some essential marketing strategies that you should know about. 

Marketing Plan: Learn what a marketing plan is, why you need to design one, and the keys to creating a strong plan. A company or brand cannot achieve its goals without a marketing plan. 

Digital Marketing: Digital marketing refers to the discipline of marketing that focuses on developing a strategy solely within the digital environment or world.

Direct Marketing: Direct marketing is an activity based on direct, two-way communication designed to elicit results from a specific audience.

Email Marketing: Email marketing is one of the most profitable and effective techniques in terms of efficiency and effectiveness. Of course, it includes emailing your audience, but make sure your segmentation is valid.

Mobile Marketing: Mobile marketing is a broad concept that brings together all marketing activities and actions focused on mobile platforms and applications such as smartphones and tablets.

Viral Marketing: It's every company's dream to make something go viral. Viral marketing spreads from one person to another very fast and very far.

Performance Marketing: Performance marketing is an approach that applies various marketing methods and techniques and guarantees that advertisers only pay for the results achieved.

Inbound Marketing: Inbound Marketing focuses on creating valuable content to attract qualified web traffic and work towards the final sale. 

Hope you can enjoy the post and that the post can provide value for you.

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