SEO Basic Guide for Beginners

 What is SEO/Search Engine Optimization?

SEO is short for "Search Engine Optimization". Simply put, it refers to the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. The more visible your page is in search results, the more likely you are to gain attention and attract potential and existing customers.

Why is SEO important for marketing?

Search engine optimization is a fundamental part of digital marketing as people conduct trillions of searches each year, often for business purposes to find information on products and services. Search is often the primary source of digital traffic for brands, complementing other marketing channels. Higher visibility and rankings than your competitors in search results can have a big impact on your bottom line.

However, search results have evolved over the past few years to provide users with more direct answers and information, which are more likely to keep users on the search results page rather than drive them to other sites.

Also, note that features like rich results and knowledge panels in search results can increase visibility and provide users with more information about your company directly in the results.

In conclusion, SEO is the foundation of an overall marketing ecosystem. When you understand what your website users want, you can do that in your campaigns (paid and organic), on your website, on your social media properties, and more.

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